ABOUT GEORGE & FRED

George & Fred is a woman-owned, independent boutique rooted in a love for beautiful design and fierce individuality. Every piece you find here—from handpicked jewelry and home decor to my own crafted designs, like stylish totes and pillows—celebrates creators, craftsmanship and unique style. Designers and artisans are carefully chosen for their years of dedication to handcrafting, pouring their hearts into every detail and working with beautiful, quality materials.

At George & Fred, your unique style is an expression of your story. Our collection invites you to express your lifestyle through beauty and discovery. This is a space for the unapologetically unique: jewelry that makes you feel extraordinary, home decor that makes you and your guests feel warmly welcomed, and thoughtfully chosen gifts that make loved ones feel special. Every piece carries a bit of magic and begs the question, “Where did you find that?!”

And who are George & Fred? They’re two charming bunnies from bedtime stories I crafted for my then-toddler son. Their tales of friendship and adventure are woven into the spirit of this boutique—a celebration of life’s little wonders and the beauty of connection.

This is the heart of George & Fred—bold, beautiful, and unapologetically you. As your day winds down, cocktail or cuppa in hand, a crackling fire casting a warm glow, your jewelry sparkling in the light in your enchanting home, you can revel in the magic of loved ones and enchanting moments and say, “How great of a day was that?!”