Vintage Schlitz Beer Goblet Circa 1960s/70s

A classic piece of American barware, this vintage Schlitz Beer footed goblet dates to the 1960s–1970s, when Schlitz was one of the most recognizable beer brands in the country. Crafted in heavy clear glass, the goblet features a satisfying weight, a traditional footed base, and a subtly textured surface - often referred to as a thumbprint or paneled pattern - designed to feel good in the hand.

The bold red Schlitz logo adds unmistakable mid-century character, making this glass both decorative and functional. Originally produced for promotional or tavern use, these goblets have become increasingly collectible, appealing to beer enthusiasts, graphic design lovers, and anyone curating a well-considered bar setup.

The Joseph Schlitz Brewing Company, founded in Milwaukee in 1849, gained early renown for introducing the industry-standard brown bottle in 1912, preserving flavor by protecting beer from UV light. Contrary to romantic myths, Schlitz did not donate beer to Chicago after the Great Fire of 1871, but the company’s aggressive early marketing did include building "tied-house” taverns throughout Chicago, often with the Schlitz logo molded into the building façade, such as the beloved Schuba’s Tavern. 

Whether displayed as part of breweriana, local Chicago/Milwaukee memorabilia, or mid-century advertising art, this stein offers more than beverage utility - it’s a piece of Americana. A conversation starter grounded in history, it carries echoes of Schlitz’s legacy and its architectural footprint on Chicago’s social landscape. 

Perfect for beer, cocktails, or styled open shelving - timeless, utilitarian, and effortlessly cool. Excellent vintage condition - no chips or cracks, logos bright and intact, sold as-is.